Finland’s MICE Industry

In my term as a Member of the International Board of Directors of MPI I have visited several chapters and I have several visits scheduled. The goal is to talk to chapter leaders and to members in their own environment. Yesterday and today I visited MPI Finland and I must say that I am impressed.

After a great dinner with Board Members and MPI’s Chapter Operation Specialist Antti Lumiaanen yesterday evening, we had a deeper discussion on the new model MPI is rolling out in Europe and the implications and the consequences of that model. Self assessment brought the Board to a stage where they face a status quo and see that they must move, and thanks to the new model they know where to. That’s a good story. But their big question is now: HOW???

It is great if you can help and add some value by just asking questions. Questions and not answers, the answers come automatically and are never the same. Thsi process learns me that no group, company or association is the same. You can’t give them answers, they know the answers themselves. It is the question which potentially leads them to the answers.

In a very animated discussion I asked if MPI Finland would be for sale, would they buy it, and the answer was yes. If it was their company, what would they change tomorrow, was the next question. The answer was quite comprehensive. Spread events regionally and engage people in different regions, build the MPI brand in Finland and hire staff. Education was not part of the wish list, which means that this is a strong point. What is it you want staff to do once they are hired? Recruit new members, find partners/sponsors and build the brand. Easy as that 🙂

The future is bright. The solution is there. Now it comes down to how. No worries, they’ll manage to do that.

In the afternoon I attended the educational event where I presented 15 minutes on MPI. The main speaker was in Finnish, but seemed to have a good story, based on the feedback of the Finnish speaking audience. It was on event concepts. Around 50 people showed up 🙂

Again, two days which brought me energy. What a wonderful life I have got.

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